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What to Expect From Nicotine Pouches in 2026
New formats, new flavors, and shifting regulations — a look at where the category is heading this year.
PouchLab Editorial
30 June 2026
4 min read
1,450
The nicotine pouch category continues to grow quickly across Southeast Asia, with more brands entering the Indonesian market this year.
More slim formats
Expect more brands to launch ultra-slim, low-profile cans similar to VELO's format.
Wider strength ranges
Brands are increasingly offering finer strength gradations rather than just light/normal/strong.